Branding | Princess Anne Country Club

This was such a fun project! As Marketing & Communications Director for the club, I was the lead team member in developing a centennial logo to help celebrate the club’s 100th Anniversary.

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A lengthy design and vetting process took place and resulted in my creation of a new logo, which was released during the club’s centennial year. Inevitably, the new design was adopted as the club's permanent new logo.

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This logo provides:

• A crisp, simple, classic look

• A design that is easier and cleaner for printing and embroidery purposes

• A design that embodies the Club as a whole

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The logo was released at the club’s Annual Meeting in November 2015. New branding guidelines allowed for the full, circular logo and a simplified version, which is useful for embroidery. From there, updates took place across the club, from dinner wear and menu covers to campus signage and athletic apparel!

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With the new logo, I also designed a new website and mobile app for the club. View details on those projects here..