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Branding | Princess Anne Country Club

This was such a fun project! As Marketing & Communications Director for the club, I was the lead team member in developing a centennial logo to help celebrate the club’s 100th Anniversary.

A lengthy design and vetting process took place and resulted in my creation of a new logo, which was released during the club’s centennial year. Inevitably, the new design was adopted as the club's permanent new logo.

This logo provides:

  • A crisp, simple, classic look

  • A design that is easier and cleaner for printing and embroidery purposes

  • A design that embodies the Club as a whole

The logo was released at the club’s Annual Meeting in November 2015. New branding guidelines allowed for the full, circular logo and a simplified version, which is useful for embroidery. From there, updates took place across the club, from dinner wear and menu covers to campus signage and athletic apparel!

With the new logo, I also designed a new website and mobile app for the club. View details on those projects here..

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